Use of Technology in Marketing


27 December 2021

Advertising is a component of Marketing and means to get your product or service known to the audience and marketplace and convince consumers that our product or service is the best.

The most important marketing technique is to choose target markets through market analysis and market segmentation, as well as understanding consumer behaviour and advertising a products value to the customer.

History of Advertising:

Advertising became popular through Capitalist economies within the mid-19th century on newspapers and magazines. It expanded and developed within the 20th century by using new technologies such as Internet, TV, Radio and Mobile devices.
The term, ad-tech, which is a short form for advertising technologies refers to different types of analytics and digital tools used in advertising. 90 percent of people prefer to use internet for advertising (online advertisement).

Posting ads on popular social media sites is one of them most helpful ways to start online marketing. To have a great social strategy, your marketing team should be familiar with each platform and focus on engaging your target audience. Here are the most popular social media platforms:

1. Facebook
2. Twitter
3. Instagram
4. Pinterest
5. YouTube
6. Snapchat

Also as a tip, it is necessary to prepare a review/rating section which gives added value to established businesses and a unique opportunity to gain insight on consumer demands. In order to be at the higher levels of business levels, we also suggest using different project management platforms such as Trello, Slack and JIRA to help categorise tasks and responsibilities.

Everything in this world has its advantages and disadvantages. It’s the same in technology marketing. Below are some you might be interested at:
Advantages of using new technologies in advertising:

• Increase sales
• Convenience and quick service
• Track and measure results easily
• Global marketing
• Instant transaction service
• Expansion of marketing
• Elimination of middlemen and agents

Disadvantages of using new technologies in advertising:
• It is complicated
• Mistake can be costly
• Ad fatigue is frequent

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